Research and Planning: My Preferred Audience

The Target Audience for my Teaser Trailer, are 16 to 25 year olds.Because with my questionnaire results no-one over 25 said yes to Horror being their favourite genre.

But not everyone had Horror as their first choice. Even though the audience is 16 year olds who wouldn't be able to actually watch the film as it is an 18. But it doesnt mean they still cant enjoy the Teaser Trailer.


Typical socio-economic groups that'd watch the Horror Teaser Trailer

Research and Planning: Codes and Conventions of a Teaser Trailer

Out of all the options, we have decided to create a Teaser Trailer. This is a step up from making the music magazines last year.

The definition of a Teaser Trailer is that it shows you highlights of a brand new film but also teases you into making you watch the film. As it shows you a twisting story plot within the minute and a half long clip you see.

This Teaser Trailer is something along the lines of what we could achieve. But with using something paranormal i would love to do a lot more filming outside of the house, and go to different locations, and get a sense of a scarier scenery for the audience!

This trailer is something like along the lines that I would do, but not so much a bible back grounded one, because we would need a lot of effects and knowledge about exorcism, but the thrill it gives to the audience when watching is the reaction I want for my audience!

This is more of a killing horror, which would be more do able for our college teaser trailer. I like the idea of there being a twist with in the murdering or a deep story.

HORROR GENRE

1. Damsel in distress
2. Screams from people in hurt/scared
3. Blood cuts or steins
4. Weapons, a killer in itself
5. bad guy
6. something abnormally scary
7. twisted plot
8. dark and scary setting

Planning and Research: Podcast

Planning and Research: Theories

Here are some Theories that I have researched surrounding Audience responses.

The Hypodermic Syringe Model
The theory that it has a direct and powerful impact on the audience, goes straight into their minds.

Cultivation Theory
A social theory which examines the long-term effect of television on the audience.

Desensitisation Theory
People are less effected by what they are exposed to such as; violence, sex and drugs.

Copy Cat Model
The theory that people watch films/programs and copy them.

Uses and Gratifications Theory
The idea that we only intake information from the media that we want, not what we are forced into.

Planning and Research: Questionnaire§

Questionnaire

Male[ ] Female[ ]

Age: 16-18[ ] 19-21[ ] 22-25[ ] 25+[ ]

1) What is your favourite movie genre? And why?

Horror[ ] Comedy[ ] Action[ ] Romance[ ] Rom-Com [ ] Sci-fi[ ]

2) What do you expect to see in any Teaser Trailer?

3) How long do you expect a Teaser Trailer to be?

4) Does the age Certificate affect when wanting to watch a Horror for example if it’s a 12A?

5) What makes you watch a Horror film from watching a Trailer?

6) What music do you expect within a Horror Trailer?